UPDATE: Pinkberry opens in Fairfax

Photo courtesy of Pinkberry.  

Check out this video of Pinkberry's grand opening Thursday night.  (Video by George Yanez)

Get acquainted with the new frozen yogurt shop in town – Pinkberry hosted an open house at it’s new Fairfax location Thursday.

Pinkberry got its start with frozen yogurt in the Los Angeles area and Thursday’s opening at Fairfax Corner is the first Pinkberry outlet in the Washington area. The opening featured free yogurt, music and prizes, according to the store’s Facebook page.

The Fairfax Corner location officially opens for business today.

According to CEO Ron Graves, Pinkberry is a frozen yogurt franchise famous for its combination of tart and sweet flavors.

For Graves, Fairfax was the perfect place to start expanding to the mid-Atlantic region.

“The Fairfax location is a great fit for the Pinkberry brand given the customer profile and proximity to shopping and restaurants,” said Graves.

For Mason students without cars, Pinkberry is accessible via the Gunston Go Bus which has departures from the Sandy Creek shuttle stop every day starting at 3 p.m., with late night service on Friday and Saturday.

A member of the Alpha Omicron Pi sorority, sophomore music major Sarah Shapiro and a member of the Chi Omega soroity, senior communication major Emily Montgomery, are the main promoters for Pinkberry’s grand opening.

In preparation for the opening, Shapiro and Montgomery will be handing out ping pong balls across campus the day before the opening. These balls will contain codes used to win prizes ranging from an iPad to spa packages.

“I hope that Pinkberry will be a hot spot for Mason students. It’s not too far from our campus and it is a delicious, healthy refreshing snack option.”

Pinkberry has become a popular restaurant in Los Angeles, but Graves wanted to ensure his store would be of the highest quality before expanding to the Washington area.

“We are opening in D.C. now because we have found a great partner with relevant experience to bring the brand to the market in a way that matches [the] core values and quality standards,” says Graves.

For Graves, the next step is expansion.

“We have already signed a lease for our second location at 1211 Connecticut Ave. NW, where construction is set to begin in January,” said Graves. “But no additional locations have been announced yet.”

Pinkberry at Fairfax Corner is located at 11942 Grand Commons Ave.